Vida Mahimbo is an upscale casual and contemporary Ready to wear fashion designer. After several seasons in New York & Italy where Vida was invited to launch her Vida Mahimbo's Brand she has returned again for the upcoming launch of her new collections.
Vida translates her Uhuru Brand "The African freedom" A brand that caters to the younger market that believes in casual and relaxed clothing for everyday wear. Kanga Jeans is a combination of Denim in African kanga Prints that provides a one of a kind exclusive style.
Vida has collected them, studied them and dealt with them as real works of art, cutting them and finally re-assembling them. They proudly wrap a body without constraints, as African women have always traditionally known how to do it.
They are combined with essential shaped tops and t-shirts, printed with stylized designs inspired by Maasai colours and symbols. Pure geometric lines that resemble to Cubism abstract art, also influenced at its time by African tribal cultures. A Cross reference that has almost become a trademark in gently reminding the world of our roots and women from all countries that beauty is hidden deeply inside them all, simple and strong.
Finally Vida Mahimbo's 2014- Ready to Wear Kanga Jeans Brand will launch its first T-shirts during Fashion week Zanzibar.